Are You Missing Out? Email marketing is a tried and true marketing tactic we use for objectives from lead generation and lead nurturing, to thought leadership, corporate communications and channel management. But in today’s data-driven marketing landscape, is it enough? Are your 5-year-old email practices causing you to miss out on the marketing automation revolution [...]
Sales Enablement is a popular, yet often misused buzz word for marketing and sales programs targeting revenue improvement and better sales execution. The specific definition of sales enablement often varies by the source, but nearly all definitions include something about optimizing and leveraging your marketing to better equip sales with the right knowledge and assets [...]
The concept of commission based incentives for sales and referrals is not a new one. Performance based compensation has been a fundamental tenet of sales for as long as sales has been around. However, with the advent of the internet, e-commerce, and online marketing tactics, affiliate marketing has become a mainstay in the online world. [...]
Achieving Sales & Marketing Alignment – Part 1 With global economic booms fading into the distance and consumer cash at record lows, it’s more important than ever that businesses maximize efficiency AND effectiveness of marketing and sales. Yet, despite the current conditions, too many organizations are still operating with gaping chasms between sales and marketing [...]
