I’d like to thank all our Byte Sized Marketing listeners out there. You probably know we’re on a brief hiatus from live broadcasts while we reset and prepare for a brand new season. However, I wanted to report that in the month of September our listening audience grew to over 6000 !!! That continues our [...]
Achieving Sales & Marketing Alignment – Part 2 One of the key components to any sales and marketing alignment strategy is the utilization of data to assess and manage your customer funnel activities. The objectivity of data can remove traditional tensions and finger-pointing between marketing and sales groups and bring a single truth to the [...]
For those of us that are not retailers or mega-brands with a constant stream of discounts and promotions to pump through social channels, how can social media and online professional networking be leveraged for gains? Social Media might be the marketing phrase of the century, yet B2B companies continually struggle to build effective social and [...]
Do you understand how your customer prospects behave before they buy? Is your marketing program setup to address the needs of your prospects as they move down the funnel toward a purchasing decision? In this episode of Byte Sized Marketing, we take a step back from specific tools, tactics, and technologies to define the customer [...]
An unfocused Search Engine Optimization (SEO) program is just as wasteful as an unfocused pay per click advertising or search marketing campaign. Our special guest Jim Kreinbrink, President of HyperDog Media in Denver Colorado, discusses practical tips to keep your SEO campaigns more focused so they produce the results to want and need. As with [...]
Google, Yahoo! and Bing have become ubiquitous resources for people to find what they need. With each new generation of internet users, online searches are replacing more traditional business listings like phone books. But as search engines become more popular and more businesses become findable, is advertising and marketing on search networks still relevant? Join [...]
Our first episode on marketing automation (July 26, 2011) will touch on the wide variety of options you have when choosing a platform to support your email lead nurturing efforts through the middle of your customer funnel. Brandon will outline the high level program objectives and organizational characteristics that might drive your choice of tools [...]
Content management systems are the standard for maintaining effective websites in today’s internet marketing world. They give nontechnical staff the ability to control and modify not only web page content, but also a wide variety of behaviors and functions of a site. Available systems can differ significantly in functionality, scalability, ease of use, and cost. [...]
Making a Better Connection with Web Customers How do you make a connection with your customers when more and more they are doing business online? Today, there is an ever-growing prevalence of online research, information, peer validation, and social connectivity resulting in real business transactions. As marketers, we continually seek out new ways to engage [...]
Welcome to Byte Sized Marketing, the radio program that demystifies today’s marketing tools and technologies that evolve at seemingly breakneck speed. Tune in every Tuesday afternoon at 2pm Pacific Time (5pm Eastern) to hear Brandon Larocque and his guests boil down digital marketing tools into practical, byte-sized pieces you can implement to drive better results [...]
