For those of us that are not retailers or mega-brands with a constant stream of discounts and promotions to pump through social channels, how can social media and online professional networking be leveraged for gains? Social Media might be the marketing phrase of the century, yet B2B companies continually struggle to build effective social and professional media marketing programs that generate tangible results with an ROI.
This episode of Byte Sized Marketing aims to show that B2B social media can, in fact, be more than a glorified chat room. Along with our guest, Nichole Garofalo of Access Marketing Company, we’ll explore several ways B2B companies can set and reach real goals using social and professional media. We will also discover why it’s important for marketers to distinguish between social and professional channels and their approaches to them.