Are You Missing Out? Email marketing is a tried and true marketing tactic we use for objectives from lead generation and lead nurturing, to thought leadership, corporate communications and channel management. But in today’s data-driven marketing landscape, is it enough? Are your 5-year-old email practices causing you to miss out on the marketing automation revolution [...]
Sales Enablement is a popular, yet often misused buzz word for marketing and sales programs targeting revenue improvement and better sales execution. The specific definition of sales enablement often varies by the source, but nearly all definitions include something about optimizing and leveraging your marketing to better equip sales with the right knowledge and assets [...]
Achieving Sales & Marketing Alignment – Part 2 One of the key components to any sales and marketing alignment strategy is the utilization of data to assess and manage your customer funnel activities. The objectivity of data can remove traditional tensions and finger-pointing between marketing and sales groups and bring a single truth to the [...]
The concept of commission based incentives for sales and referrals is not a new one. Performance based compensation has been a fundamental tenet of sales for as long as sales has been around. However, with the advent of the internet, e-commerce, and online marketing tactics, affiliate marketing has become a mainstay in the online world. [...]
Achieving Sales & Marketing Alignment – Part 1 With global economic booms fading into the distance and consumer cash at record lows, it’s more important than ever that businesses maximize efficiency AND effectiveness of marketing and sales. Yet, despite the current conditions, too many organizations are still operating with gaping chasms between sales and marketing [...]
For those of us that are not retailers or mega-brands with a constant stream of discounts and promotions to pump through social channels, how can social media and online professional networking be leveraged for gains? Social Media might be the marketing phrase of the century, yet B2B companies continually struggle to build effective social and [...]
Do you understand how your customer prospects behave before they buy? Is your marketing program setup to address the needs of your prospects as they move down the funnel toward a purchasing decision? In this episode of Byte Sized Marketing, we take a step back from specific tools, tactics, and technologies to define the customer [...]
An unfocused Search Engine Optimization (SEO) program is just as wasteful as an unfocused pay per click advertising or search marketing campaign. Our special guest Jim Kreinbrink, President of HyperDog Media in Denver Colorado, discusses practical tips to keep your SEO campaigns more focused so they produce the results to want and need. As with [...]
Google, Yahoo! and Bing have become ubiquitous resources for people to find what they need. With each new generation of internet users, online searches are replacing more traditional business listings like phone books. But as search engines become more popular and more businesses become findable, is advertising and marketing on search networks still relevant? Join [...]
Our first episode on marketing automation (July 26, 2011) will touch on the wide variety of options you have when choosing a platform to support your email lead nurturing efforts through the middle of your customer funnel. Brandon will outline the high level program objectives and organizational characteristics that might drive your choice of tools [...]
