Achieving Sales & Marketing Alignment – Part 1
With global economic booms fading into the distance and consumer cash at record lows, it’s more important than ever that businesses maximize efficiency AND effectiveness of marketing and sales. Yet, despite the current conditions, too many organizations are still operating with gaping chasms between sales and marketing that allow qualified customers to slip away. In this episode, we’ll explore the concept of sales and marketing alignment and how top performing organizations are changing their culture, adopting new tools, and leveraging data to achieve better business results through alignment. We will also discover how you, too, can start addressing sales and marketing alignment in your company as Byte Sized Marketing presents the first in a series of episodes targeting sales and marketing alignment in business.
