On a related note, our ever-growing audience is becoming a gold mine for Byte Sized Marketing sponsors. If you have a marketing service, technology, software product, or if your organization needs the captive attention of marketing professionals and business owners, now’s the time to find out how you can take advantage of Byte Sized Marketing to grow your business.

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Email marketing is a tried and true marketing tactic we use for objectives from lead generation and lead nurturing, to thought leadership, corporate communications and channel management. But in today’s data-driven marketing landscape, is it enough? Are your 5-year-old email practices causing you to miss out on the marketing automation revolution taking place in the online world? We’ll examine the differences between outbound email marketing and best practices with a marketing automation system that merges your email program with sophisticated analytics, customer behavior tracking, lead scoring metrics, and automated communication to increase marketing performance and sales revenue. Join us and our special quest Michael Ward, Founder & CEO of Net-Results, as we demystify these tactics and help you determine which might be right for your business.

Guest Information: Michael Ward, Founder & CEO of Net-Results

Michael Ward is the Founder & CEO of Net-Results, a pioneer in low cost marketing automation solutions for business. At Net-Results, he focuses on the company’s long term strategic vision, especially as it pertains to product development. Michael considers himself an atypical CEO, having held a variety of positions in sales, marketing, customer service, even environmental geology, his technical skills eventually led to an opportunity to head up IT for a small public company. Prior to founding Net-Results, Michael founded Strategic Development Partners, a web design and search marketing firm that helps companies optimize their eMarketing efforts. Before that, Michael worked in various sales, marketing and software development roles with a number of different organizations. Educated in geology and chemistry in college, Michael approaches and applies solutions in a scientific manner.

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One of the key components to any sales and marketing alignment strategy is the utilization of data to assess and manage your customer funnel activities.  The objectivity of data can remove traditional tensions and finger-pointing between marketing and sales groups and bring a single truth to the combined team. To accomplish such a common truth, many organizations have come to use lead scoring as a method for quantifying the readiness of a prospect or their position in the customer funnel. A well-designed system for scoring leads as they interact with your company can clearly define the “hand-off” points in your funnel, allow you to more accurately estimate your pipeline, and prioritize the leads your sales force is working on for maximum effectiveness. We’ll explore the concept of lead scoring, outline a process and some tools for designing your own system, and go over some key factors in making your scoring useful.

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Guest Information: Jeannine Crooks Guest

Bio: Jeannine began her affiliate marketing career in 1999 and is considered an expert all areas of the performance channel – spending time as an affiliate, merchant, and affiliate manager. Working for companies including InsureMe.com, Jones International University, Link Connector, and IM Solutions, Jeannine managed advertisers of all sizes. Her client roster includes brands such as Getty Images, One Big Planet, and Digital Instructor. In early 2011, Jeannine joined the US Account Management team at buy.at where she is responsible for optimizing program performance as well as managing client and affiliate relationships. She is a frequent speaker in affiliate circles, most recently moderating a session at the Affiliate Summit East 2011event in August. Beyond her professional activities, Jeannine is a prominent affiliate advocate in the fight against the “affiliate tax” – a high profile issue in the US affiliate marketing industry.

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With global economic booms fading into the distance and consumer cash at record lows, it’s more important than ever that businesses maximize efficiency AND effectiveness of marketing and sales. Yet, despite the current conditions, too many organizations are still operating with gaping chasms between sales and marketing that allow qualified customers to slip away. In this episode, we’ll explore the concept of sales and marketing alignment and how top performing organizations are changing their culture, adopting new tools, and leveraging data to achieve better business results through alignment. We will also discover how you, too, can start addressing sales and marketing alignment in your company as Byte Sized Marketing presents the first in a series of episodes targeting sales and marketing alignment in business.

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This episode of Byte Sized Marketing aims to show that B2B social media can, in fact, be more than a glorified chat room. Along with our guest, Nichole Garofalo of Access Marketing Company, we’ll explore several ways B2B companies can set and reach real goals using social and professional media.  We will also discover why it’s important for marketers to distinguish between social and professional channels and their approaches to them.

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In this episode of Byte Sized Marketing, we take a step back from specific tools, tactics, and technologies to define the customer funnel and how you can use it as the basis for your marketing at the strategy, campaign, and even tactical level. We’ll explore answers to questions including: What are the stages in my customer funnel? Do I have leaks? How do customers behave at each stage? When do I need marketing and when do I selling? If marketing owns the top and sales owns the bottom, who in my organization owns the middle of the funnel?

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