Sales Enablement is a popular, yet often misused buzz word for marketing and sales programs targeting revenue improvement and better sales execution. The specific definition of sales enablement often varies by the source, but nearly all definitions include something about optimizing and leveraging your marketing to better equip sales with the right knowledge and assets at the right time for the right audience. In this segment of our Marketing & Sales Alignment series, we’ll help define sales enablement practices, talk about the stages companies go through to better enable their sales people, and do a deep dive review of sales enablement best practices and tools, including the special applicability to channel sales organizations.
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