Do you understand how your customer prospects behave before they buy? Is your marketing program setup to address the needs of your prospects as they move down the funnel toward a purchasing decision?
In this episode of Byte Sized Marketing, we take a step back from specific tools, tactics, and technologies to define the customer funnel and how you can use it as the basis for your marketing at the strategy, campaign, and even tactical level. We’ll explore answers to questions including: What are the stages in my customer funnel? Do I have leaks? How do customers behave at each stage? When do I need marketing and when do I selling? If marketing owns the top and sales owns the bottom, who in my organization owns the middle of the funnel?
